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About Us

Sania Maskatiya
Creative Director and Co-Founder SANIA MASKATIYA

Umair Tabani
CEO and Co-Founder SANIA MASKATIYA

Established in 2010 by visionary siblings Sania Maskatiya, serving as the Creative Director, and Umair Tabani, the CEO, the Sania Maskatiya brand has risen to the forefront of South Asian fashion. Renowned for its impeccable craftsmanship and captivating designs, the brand caters to a global audience with a distinct flair for prints, sumptuous textiles, and intricate embroidery.

Sania Maskatiya attracts a diverse clientele with its specialized, versatile prints and textile designs, characterized by pure textures and a captivating palette of hues. The brand's deep commitment to artisanship is rooted in generations of skilled craftsmen who have perfected their craft. Known for its rich textiles, intricate fabric designs, and exquisite embroidery, Sania Maskatiyastrong> stands as Pakistan's most celebrated designer and a prized fashion export.

The brand's runway shows are eagerly anticipated across Pakistan, Europe, India, and the US, featuring at prestigious events such as PFDC, FPW, Lakme Fashion Week, the Swarovski Sparkling Couture Infinity Exhibit and Beirut Fashion Week. Sania Maskatiya has notably showcased at New York Fashion Week for multiple consecutive years and continues to host a series of solo Trunk Shows across the Middle East, each year.

The industry continues to laud Sania Maskatiya's design sensibility. The brand has been honored with four prestigious Lux Style Awards and the Designer of the Year Award – Bridal at the Hum Style Awards. Maintaining a global outlook, Sania Maskatiya has been shortlisted twice for the prestigious International Woolmark Prize. The brand has solidified a commanding presence in pivotal regions through its dedicated e-commerce platform and an extensive network of stockists across Europe, the UK, the US, the UAE, Singapore, and India.

Sania Maskatiya is also committed to Corporate Social Responsibility initiatives. Notable iterations include collaborations with Indus Hospital for cancer awareness and partnering with LRBT to combat blindness, reinforcing the brand's dedication to impactful contributions beyond fashion.

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